TASSIMO, a well-known brand in the world of coffee makers, has been a topic of discussion among coffee enthusiasts in the United States. The question on everyone’s mind is: Is TASSIMO sold in the USA? In this article, we will delve into the history of TASSIMO, its popularity, and the current market situation to provide an answer to this question.
A Brief History of TASSIMO
TASSIMO is a brand of single-serve coffee makers that was first introduced in France in 2004 by Kraft Foods. The name “TASSIMO” is derived from the Italian word “tasso,” which means “cup.” The brand quickly gained popularity in Europe and other parts of the world due to its innovative technology and wide range of coffee flavors.
In 2010, Kraft Foods split into two companies: Mondelez International and Kraft Foods Group. Mondelez International retained the TASSIMO brand and continued to expand its presence in the global market.
TASSIMO’s Rise to Fame
TASSIMO’s success can be attributed to its unique technology, which uses a proprietary barcode system to identify the type of coffee pod inserted into the machine. This system allows for a perfect cup of coffee every time, with the optimal amount of water and brewing time.
TASSIMO’s popularity was further boosted by its partnership with popular coffee brands such as Starbucks, Gevalia, and Maxwell House. This partnership allowed TASSIMO to offer a wide range of coffee flavors to its customers, making it a one-stop-shop for coffee lovers.
Is TASSIMO Sold in the USA?
Now, let’s answer the question that brought you here: Is TASSIMO sold in the USA? The answer is yes, but with some caveats.
In 2012, Mondelez International announced that it would be discontinuing the TASSIMO brand in the United States due to declining sales and increased competition from other single-serve coffee makers such as Keurig.
However, in 2015, Jacobs Douwe Egberts (JDE), a global coffee company, acquired the TASSIMO brand from Mondelez International. JDE has since continued to sell TASSIMO coffee makers and pods in the United States, albeit in limited quantities.
Today, TASSIMO coffee makers and pods can be found on online marketplaces such as Amazon and Walmart.com, as well as in some specialty coffee stores.
Why TASSIMO is Not Widely Available in the USA
So, why is TASSIMO not widely available in the USA? There are several reasons for this:
- Competition from Keurig: Keurig, a popular single-serve coffee maker brand, has a strong presence in the US market. Keurig’s dominance has made it difficult for TASSIMO to gain traction.
- Declining Sales: TASSIMO’s sales have been declining in recent years, which has led to a reduction in its distribution network.
- Limited Marketing Efforts: JDE has not invested heavily in marketing TASSIMO in the US, which has limited its visibility and appeal to consumers.
What’s Next for TASSIMO in the USA?
While TASSIMO is not widely available in the USA, there are still opportunities for the brand to grow and expand its presence.
JDE has announced plans to revamp the TASSIMO brand and introduce new products, including a smart coffee maker that can be controlled via a mobile app.
Additionally, TASSIMO has partnered with popular coffee brands such as Starbucks and Peet’s Coffee to offer a wider range of coffee flavors to its customers.
Conclusion
In conclusion, while TASSIMO is not widely available in the USA, it can still be found on online marketplaces and in some specialty coffee stores. The brand’s limited availability is due to competition from Keurig, declining sales, and limited marketing efforts.
However, with JDE’s plans to revamp the brand and introduce new products, there is still hope for TASSIMO to grow and expand its presence in the US market.
If you’re a coffee lover looking for a unique and innovative coffee maker, TASSIMO may be worth considering. With its proprietary barcode system and wide range of coffee flavors, TASSIMO offers a perfect cup of coffee every time.
| Brand | Availability | Price Range |
|---|---|---|
| TASSIMO | Limited availability on online marketplaces and in specialty coffee stores | $50-$200 |
| Keurig | Widely available on online marketplaces and in retail stores | $50-$300 |
Note: The prices listed in the table are approximate and may vary depending on the retailer and location.
Is TASSIMO sold in the USA?
TASSIMO is indeed sold in the USA, but its availability has been limited in recent years. The brand was previously widely available in the US market, but it has since scaled back its operations. However, you can still find TASSIMO products on online marketplaces such as Amazon and eBay.
Although TASSIMO is no longer as widely available as it once was, you can still purchase its products from various online retailers. You may need to look for third-party sellers or refurbished models, but it’s still possible to get your hands on a TASSIMO coffee maker in the USA.
Why was TASSIMO discontinued in the USA?
TASSIMO was discontinued in the USA due to a combination of factors, including increased competition in the single-serve coffee market and declining sales. The brand faced stiff competition from other popular coffee makers such as Keurig and Nespresso, which led to a decline in its market share.
As a result, the company decided to focus on other markets where it had a stronger presence. Although TASSIMO is no longer widely available in the USA, it’s still popular in other parts of the world, particularly in Europe.
Can I still buy TASSIMO coffee pods in the USA?
Yes, you can still buy TASSIMO coffee pods in the USA, although the selection may be limited. You can find TASSIMO coffee pods on online marketplaces such as Amazon and eBay, as well as on the company’s official website.
However, the availability of certain flavors and varieties may be limited, and you may need to look for third-party sellers or refurbished pods. Additionally, the prices of TASSIMO coffee pods may be higher than they were when the brand was more widely available.
What are the alternatives to TASSIMO in the USA?
If you’re looking for an alternative to TASSIMO in the USA, there are several options available. Some popular alternatives include Keurig, Nespresso, and Dolce Gusto. These brands offer a wide range of coffee makers and coffee pods, and they’re widely available in the US market.
When choosing an alternative to TASSIMO, consider factors such as the type of coffee you like, the price point, and the features you need. For example, if you’re looking for a budget-friendly option, Keurig may be a good choice. If you’re looking for a more premium option, Nespresso may be a better fit.
Can I use TASSIMO coffee pods in other coffee makers?
TASSIMO coffee pods are designed to be used in TASSIMO coffee makers, and they may not be compatible with other coffee makers. However, some third-party companies offer adapters or converters that allow you to use TASSIMO coffee pods in other coffee makers.
Before attempting to use TASSIMO coffee pods in another coffee maker, make sure to check the compatibility and follow the manufacturer’s instructions. Using incompatible coffee pods can damage your coffee maker or affect the taste of your coffee.
Is TASSIMO still a good brand?
Despite being discontinued in the USA, TASSIMO is still a well-regarded brand in the coffee maker market. The company has a reputation for producing high-quality coffee makers and coffee pods, and many customers swear by its products.
Although TASSIMO may not be as widely available as it once was, it’s still a good brand to consider if you’re looking for a reliable and affordable coffee maker. However, be sure to do your research and read reviews from other customers before making a purchase.
Will TASSIMO ever return to the USA market?
It’s unclear whether TASSIMO will ever return to the USA market. Although the company has not made any official announcements about its plans to re-enter the US market, it’s possible that it could make a comeback in the future.
If you’re a fan of TASSIMO, you can stay up-to-date with the latest news and developments by following the company’s social media accounts or signing up for its newsletter. Additionally, you can continue to purchase TASSIMO products from online retailers or third-party sellers.