The Art of Creating a Nudge: A Comprehensive Guide

In the realm of behavioral science, a nudge is a subtle yet powerful tool used to influence people’s decisions and behaviors. The concept of nudging was first introduced by Richard Thaler and Cass Sunstein in their 2008 book, “Nudge: Improving Decisions About Health, Wealth, and Happiness.” Since then, nudging has become a widely accepted and … Read more