The Pumpkin Spice Phenomenon: Unpacking the Enduring Popularity of Starbucks’ Seasonal Sensation
As the summer months draw to a close, a sense of excitement and anticipation begins to build among coffee lovers and fans of all things autumnal. The air is filled with the sweet scent of pumpkin spice, signaling the return of Starbucks’ beloved Pumpkin Spice Latte (PSL). But what is it about this seasonal drink … Read more